This is such a great editorial photographed by Daniel Sannwald for POP magazine, S/S 2012! It takes the sweetness and crispness from the spring collections like Christopher Kane and Meadham Kirchoff and pushes the volume up to full. I love Frida Gustavsson and I think the ensembles they chose look super adorable on her. I also love the pastel colors...it makes everything so dreamy! A world of icing – talk about eyecandy!!
xx, Jessi Jae Joplin